Free Pdf Streaming, Sharing, Stealing (MIT Press) By Michael Smith –

  • Formato Kindle
  • Streaming, Sharing, Stealing (MIT Press)
  • Michael Smith
  • 21 May 2019
  • 0262534525

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Streaming, Sharing, Stealing (MIT Press) How big data is transforming the creative industries, and how those industries can use lessons from Netflix and Apple to fight back The authors explain gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it Their book should be required for anyone who wishes to believe that nothing much has changed The Wall Street Journal Packed with examples, from the nimble footed who reacted quickly to adapt their businesses, to laggards who lost empires Financial TimesTraditional network television programming has always followed the same script executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week But then came Netflix s House of Cards Netflix gauged the show s potential from data it had gathered about subscribers preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries and how companies likeand Apple are changing the rules in other entertainment industries, notably publishing and music We re living through a period of unprecedented technological disruption in the entertainment industries Just about everything is affected pricing, production, distribution, piracy Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content To survive and succeed, businesses have to adapt rapidly and creatively Smith and Telang explain howHow can companies discover who their customers are, what they want, and how much they are willing to pay for it Data The entertainment industries, must learn to play a little moneyball The bottom line follow the data

About the Author: Michael Smith

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