[ epub pdf ] Cradle to Cradle: Remaking the Way We Make Things Author Michael Braungart – Andy-palmer.co.uk


  • Kindle
  • 193 pages
  • Cradle to Cradle: Remaking the Way We Make Things
  • Michael Braungart
  • English
  • 02 September 2019
  • 0865475873

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Cradle to Cradle: Remaking the Way We Make ThingsA manifesto for a radically different philosophy and practice of manufacture and environmentalism Reduce, reuse, recycle urge environmentalists in other words, dowith less in order to minimize damage But as this provocative, visionary book argues, this approach perpetuates a one way, cradle to grave manufacturing model that dates to the Industrial Revolution and casts off as much aspercent of the materials it uses as waste, much of it toxic Why not challenge the notion that human industry must inevitably damage the natural world In fact, why not take nature itself as our model A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective hence, waste equals food is the first principle the book sets forth Products might be designed so that, after their useful life, they provide nourishment for something new either as biological nutrients that safely re enter the environment or as technical nutrients that circulate within closed loop industrial cycles, without being downcycled into low grade uses as most recyclables now are Elaborating their principles from experience re designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change


About the Author: Michael Braungart

Professor Dr Michael Braungart is founder and scientific CEO of EPEA Internationale Umweltforschung GmbH in Hamburg He is also co founder and scientific head of McDonough Braungart Design Chemistry MBDC in Charlottesville, Virginia USA , and founder and scientific head of the Hamburger Umweltinstitut HUI These institutes share values embracing intelligent, aesthetic and eco effective Design Braungart studied chemistry and process engineering, amongst others in Konstanz and Darmstadt Germany In the 1980s he dedicated his work to the environmental organization Greenpeace From 1982 on he was active in establishing its chemistry department, which he took over in 1985 In the same year he received his Ph.D from the University of Hannovers chemistry department He founded EPEA in 1987.Since then he has been involved with research and consultancy for eco effective Products i.e products and production processes that are designed for closed loops and do not harm man or nature, but rather contribute to their well being He works together with many organizations and companies from different branches for instance in a partnership with the Ellen MacArthur Foundation, which has adopted Cradle to Cradle.Today he holds four academic chairs at the Rotterdam School of Management of Erasmus University, Leuphana University Lneburg, University Twente in Enschede and at TU Delft visiting In 2013, Braungart was awarded an honorary professorship from TU Mnchen in the context of the federal Initiative of Excellence and also received an honorary doctorate from Hasselt University Belgium Mr Braungart is co author of the Hanover Principles of Design Design for Sustainability, which served as the development guidelines for the World s Fair in Hannover in 2000 He also co authored two books with William McDonough Cradle to Cradle Remaking the Way We Make Things in 2002 and The Upcycle Beyond Sustainability Designing for Abundance in 2013 Michael Braungart has received several awards Among others the Oc van der Grinten Award for the development of the Intelligent Product System IPS in 1993, the B.A.U.M Award by a circle of German entrepreneurs who dedicate themselves to environment friendly processing and management for his outstanding scientific achievements in 1999, the Presidential Green Chemistry Challenge Award from the United States Environmental Protection Agency EPA in 2003 and the Sustainable Entrepreneurship Award SEA of Excellence for his exceptional commitment to the promotion of sustainable entrepreneurship in 2013.